Wildflower Mercantile is a lifestyle boutique located in Courtenay, BC. It was founded by Emily Yewchuk, a photographer, creator and business owner. The boutique aims to inspire whimsy and imagination among its customers. It offers a variety of products such as homewares, fresh flowers, and children’s toys, all sourced with careful consideration and with a focus on giving back to the community.

To generate excitement and awareness for the opening of Wildflower Mercantile, we developed a public relations and social media strategy. This plan encompassed various strategies to create a buzz around the boutique. We earned media coverage through both print and online outlets to spread the word about the boutique and its unique offerings. Additionally, we implemented a curated influencer outreach plan, engaging with influencers who align with Wildflower Mercantile and its values to further amplify its reach.