Pam is a natural born leader and approaches everything with adaptability, intention, and heart. With extensive experience in strategy and operations and a dedication to delivering results, Pam guides kin in thinking outside the box. Pam has built a foundation of community and inclusion into kin’s culture, with a kindness-first mindset resulting in a team dedicated to personal and professional development. Thanks to her steady confidence and commitment to excellence, kin has seen incredible growth with no signs of slowing down.

Kind, Grounded, Intentional.

Riley strives for making meaningful connections. From building purposeful brand partnerships to nurturing impactful relationships with media and influencers to generating excitement for her projects. She’s always looking for ways to get the team together for a workshop, happy hour or conducting street interviews for her social media clients. Riley’s can-do attitude helps bring her clients’ visions to life with her thoughtful brand partnerships and creative pitches.

Energetic, Genuine, Driven.

Marin’s creativity in building engaging photo and video feeds for her clients is only surpassed by her incredible organization and dedication to keeping things running smoothly. Passionate about building engaged and thriving online communities, Marin’s attention to detail and dedication to tangible growth for her clients never goes unnoticed. Both independent and thoughtful, Marin adapts to the voice of each of her clients with ease, with the analytics to back up her work.

Loyal, Organized, Thoughtful.

Maria is a passionate storyteller at heart. Creative, curious, driven, and with years of experience in journalism and social media management under her belt, Maria is always looking for original ways tell her client’s stories through content and copywriting. With an insider view on the local media landscape, she’s keen on building lasting relationships with media and influencers and crafting compelling press pitches. Whether she’s creating content or connecting with local media and influencers, Maria uses her passion for telling stories to drive her clients forward.

Creative. Passionate. Motivated.

Veronica is a visionary leader with a sharp instinct for growth and connection. With 15 years of experience in the travel industry, business development, marketing, and public relations, she thrives at the intersection of strategy and community. She has a talent for bringing people together—whether through running, brand partnerships, or storytelling—and creates spaces where momentum and belonging go hand in hand. With a deep understanding of audience engagement and brand positioning, Veronica helps clients turn ideas into impactful, results-driven campaigns that resonate.

Bold. Connector. Forward-Thinking.

Hailey Carnegie is a seasoned communications and marketing strategist with 17 years of experience working at top PR agencies in Toronto and Calgary, as well as with one of the world’s leading water charities. With a proven track record of managing complex projects across consumer, not-for-profit, energy and technology sectors, Hailey has developed a reputation for delivering results. She brings a breadth of knowledge in earned media strategy and works hard at building strong relationships with key consumer, lifestyle and trade media. Hailey thrives off creating storylines and strategies that garner positive coverage for her clients, resonate with journalists and go above and beyond client expectations.

Authentic. Strategic. Attentive.