In June, kin welcomed WINGS Restaurants to our client roster, and we couldn’t be more excited about this partnership.
Founded in British Columbia, WINGS Restaurants has become a beloved local destination for bold flavours, memorable moments, and game-day energy. With 28 award-winning wing flavours at the heart of their menu and a vibrant, inclusive atmosphere, WINGS brings together families, friends, and sports fans alike across 15 locations in the Lower Mainland and beyond.
WINGS has partnered with kin to create buzz and brand awareness with a focused social media and influencer engagement strategy. Together, we’re refreshing WINGS’ digital presence with consistent, crave-worthy content, strategic influencer collaborations, and a tone that reflects WINGS’ love for food, fun, and sports.
Since taking over WINGS’ social media on June 16, we’ve delivered strong early results across key performance metrics. In just over six weeks, total impressions grew by 18.4% to more than 2.27 million, while total engagements jumped by nearly 50%, indicating our content is not only being seen more but is also resonating more deeply with audiences.
WINGS’ first campaign with kin launched at the end of July and saw incredible results.
National Chicken Wing Day: Kin Strategy + WINGS Wins
For National Chicken Wing Day on July 29 this year, kin helped WINGS launch their $1 Crunch Time Wings dine-in special.
The special offer was available for one day only on July 29, but kin had been planning the one-day campaign for long before the kick-off date. Kin developed a strategy that encompassed social media promotion and paid ads, which brought in increased sales and social media engagement.
For this campaign we incorporated influencer marketing into our strategy to push the campaign on social media. We find influencers are and continue to be an effective marketing tactic for engaging in new audiences and building brand awareness on social media.
We tapped @babiitranxo and @eatswithbecca, two Vancouver-based micro-influencers in the local food scene for a gifted influencer visit to WINGS Downtown Tap + Social. We had them come in to experience the $1 Crunch Wing special, and were pleased to see both influencers organically share stories and reels promoting the deal.
We also ran a sponsored ad on Facebook ahead of National Chicken Wing Day, which saw 61k impressions and over 2k click-throughs. WINGS’ email promotion also helped drive sales.
When the $1 Crunch Time Wings dine-in deal went live on Tuesday, July 29, WINGS stores reported either double or triple typical Tuesday sales, including orders that weren’t chicken wings.
We’re thrilled to see such great results from kin’s first campaign with WINGS, thanks to a strategy that combined paid ads, email marketing, and influencer marketing.
