This month, Superflux Beer Company celebrated its 5-year anniversary and tapped kin to help spread the word of its week-long birthday festivities.

The beloved brewery has amassed a cult-like following in Vancouver since opening at 505 Clark Drive in 2020, popular for its tasteful brews, exceptional hot dogs, and IPA savvy. To celebrate its 5th birthday on August 16, Superflux held a big birthday party and a week of special events at the brewery as well as released multiple beer collaborations, including two special anniversary beers – the Anniversary IPA in collaboration with Threefold and, in collaboration with actor Steven Ogg, the Habanero Happyness.

Throughout the anniversary campaign, kin secured a mix of lifestyle and trade media coverage of Superflux’s 5th Birthday Party in Vancouver Is Awesome, CTV News, Daily Hive, Scout Magazine, and a feature story with Superflux’s co-founder Adam Henderson in the Georgia Straight. We also coordinated media and influencer visits to the brewery to celebrate the anniversary. 

On the day of the birthday bash, Superflux saw a wave of congratulations and support on social media from local fans, as well as a big turnout at the event, including visits from influencers @vancitywander and @tannedandhow. 

That week, Superflux saw an incredible increase across metrics on Instagram, with impressions jumping by 300% and engagements by 38%. The account also gained around 200 followers that week. This data reaffirms Superflux’s status as a go-to brewery in Vancouver and its loving, loyal fan base.

We’re excited about such great results for Superflux’s anniversary, including local media coverage and an incredible in-person event turnout, thanks to kin’s focus on media pitching and social media engagement. 

Happy birthday Superflux!