Account Lead

Full time – Vancouver

With 2–3 years of experience in an agency or in-house role, you’re looking for the next step – a place where you can lead the tactical execution of smart, creative PR and digital strategies that drive real results.

You know what it takes to land a story, spark conversation online, and help brands stand out for all the right reasons. You’re resourceful, collaborative, and not afraid to get hands-on to make things happen.

Most importantly, you’re driven by curiosity and a desire to grow – making you a perfect fit for Kin’s people-first, growth-minded culture.

Our Values:

• Intentional. Our results-focused, strategic approach is the foundation of everything we do. We listen, consider, then execute. We strip away what doesn’t matter to do more of what does.
• Meaningful. We create content that people want to engage with. Our integrated approach leads to creative solutions. We deliver smart ideas, freshly executed, and always with communication excellence.
• Adaptable. Trial and error leads to creativity. We stay on top of results, trends and market shifts so we can flex accordingly.
• Accountable. We’re committed to results, and share what’s working and what’s not. When it comes to driving our client’s business, we’re
• Kind. We honour each other, our partners, clients and their customers as fellow human beings. We will never take their business, time, or attention for granted.

As Account Lead, you are:

• Creative. You think beyond the obvious and bring fresh, thoughtful ideas to the table – ones that spark excitement, deliver results, and make an impact for our clients.
• Collaborative. You thrive in a team environment where everyone’s voice matters. You value partnership –  with colleagues, clients, and creators –  and believe the best work comes from working together.
• Organized. You’re detail-oriented and thrive in structure. You manage your time, inbox, and priorities with precision, approaching every task with focus and intention.
• Communicative. You’re a natural storyteller who knows how to tailor your message – whether it’s a sharp press pitch, a scroll-stopping caption, or a polished client email. Words are your craft, and you take pride in using them well.
• Driven. You’re growth-minded and eager to keep learning. You take feedback as an opportunity, approach challenges with optimism, and are motivated by being part of a team that supports both personal and professional development.

Key responsibilities:

• Lead day-to-day execution across multiple client accounts, integrating PR, social, influencer, and brand engagement strategies to deliver meaningful results.
• Manage client expectations, timelines, and budgets with transparency and professionalism.
• Contribute to strategic planning and creative ideation for new and ongoing campaigns.
• Develop compelling press materials –  including pitches, releases, media kits, and advisories – that capture attention and drive coverage.
• Pitch and secure media stories, features, and influencer collaborations that build awareness and credibility.
• Oversee photo and video shoots with contracted creators, ensuring alignment with client and campaign objectives.
• Conceptualize and produce engaging short-form video content for Reels and TikTok.
• Build and manage social media calendars across Instagram, Facebook, LinkedIn, and TikTok – developing both visual and written content that reflects each brand’s voice.
• Develop and lead Digital Advertising campaigns.
• Support with social posting and community management across all channels, helping to foster engagement and organic growth.
• Plan and execute brand amplification initiatives – from influencer drops and partnerships to events and product launches.
• Cultivate and maintain strong relationships with media, creators, and industry tastemakers.
• Track performance through media monitoring, social listening, and regular client reporting.
• Provide guidance and mentorship to an Account Coordinator and intern on assigned accounts.
• Report directly to the agency owner, contributing to the growth and evolution of Kin.

Core competencies:

• Post-secondary education in public relations, communications, marketing or related field
• 2-3 years of related work experience in a similar role (agency environment is preferred)
• Polished and professional presentation
• Strong written and verbal communication skills
• Based in Vancouver
• Proficiency with Mac OSX, Microsoft Office, Google Apps, and online platforms (e.g. Sprout Social, Basecamp, Meltwater, etc)

Assets:

• Existing media relationships and familiarity with the current media landscape in Canada (USA would be great too)
• Familiarity with photography, videography and Adobe Creative Cloud
• Current BC driver’s license and access to a vehicle

Compensation:

• Salary: $60,000-$70,000 annually
• Health Coverage: Comprehensive health, dental, and vision benefits, plus unlimited paid sick days (after 3-month probation)
• Work Tools: Monthly cell phone allowance, MacBook, monitor, mouse, and access to premium software
• Professional Growth: Annual training and development allowance
• Time Off: Three weeks paid vacation, personal days, advocacy days, and banked time off
• Work Environment: Flexible remote setup with 4.5-day work weeks
• Team Connection: Annual retreat, weekly team meetings, and in-person events and activities

Application submission:

Please email to careers@kindigitalpr.com. All applications must include the following:

• Cover letter including salary expectation
• Resume
• 2-3 writing samples including at least one press release
• Links to social media experience, personal or professional (if applicable)

We thank all applicants for their interest in joining Kin. Applications will be reviewed within 1-2 weeks, and only those selected for an interview will be contacted.

If you have any questions regarding the role or your application, please reach out to hello@kindigitalpr.com.