Good Natured Wines
Good Natured Wines
Delicious, yet unpretentious, Good Natured offers approachable, easy-drinking wines made with locally grown grapes. The wines are Ontario VQA and BC VQA certified, providing a promise of quality, at an approachable price point.
Good Natured launched in Ontario and BC in spring 2021 and is produced by Andrew Peller Ltd., a major player in the Canadian wine industry managing notable, award-winning, premium wineries and brands including Peller Estates, Trius Winery, Thirty Bench, Sandhill Wines, Gray Monk Estate Winery, Black Hills Estate Winery, Tinhorn Creek Vineyards, Red Rooster Winery, Wayne Gretzky Estates Okanagan, among others.
- Developed and implemented a full social media strategy including custom visual aesthetics, and managed all content creation and community management.
- Curated semi-monthly social media content calendars for Instagram and TikTok to establish a consistent and ongoing brand presence.
- Positioned Good Natured Wines as local, approachable easy drinking VQA wines.
- Engaged targeted influencers in BC and Ontario with product seeding to target their strong, hyper-local communities.
- Partnered with media and influencers for paid and unpaid opportunities including advertorial content, video content creation and giveaways to maximize exposure and reach.
Our Services
Strategy Design
Content Creation
Social Media Management
Media Relations
Influencer Engagements