Sandhill Wines
2021 Rosé Launch.
Sandhill Wines
2021 Rosé Launch.
Sandhill Wines Rosé is one of the largest growing BC VQA Rosés in Western Canada, gaining popularity and new fans each season.
As a prominent player in the BC wine industry, Sandhill Wines has a rich history, an experienced winemaking team, award-winning wines, and an Urban Winery located in downtown Kelowna. While the winery offers 20+ unique varietals, its annual Rosé release is the biggest launch of the year for the brand.
Sandhill Wines has partnered with kin as their agency of record since 2015 and supports on a project basis for larger activations like the Rosé launch. This year’s launch was focused on developing a strong social media presence, organic influencer engagement, positive media exposure, paid influencer partnerships, and more. For the 2021 Rosé launch, the kin team went bigger and better than ever before, upping the ante and getting the wine into more glasses!
- Position Sandhill’s 2021 Rosé as a top-selling BC VQA Rosé
- Partner with high-profile Canadian influencer Jillian Harris for an Instagram giveaway
- Partner with high-profile Canadian influencer Tori Wesszer to share an Instagram reel featuring a recipe pairing
- Engage targeted Canadian influencers and media with product seeding
- Engage top Canadian wine media through a virtual tasting hosted by kin, led by Sandhill’s former winemaker Sandy Leier
- Engage ongoing micro influencer partners in Western Canada to create high-quality video content for Sandhill to be shared with their audiences
- Craft posts on Instagram, Instagram Stories, Facebook + Twitter highlighting specific locations in cities, towns, and provinces with inventory, featuring a variety of retailers
- Respond to the high volume of comments and DMs from fans about the 2021 Rosé
- Showcase the 2021 Rosé in high-quality imagery and share related user-generated content
- Encourage consumers to order wine online through the winery and at retailers
- Key coverage includes: Globe + Mail, Chatelaine, The Province, John Schreiner on Wine, Hired Belly, Natural Habitat
Our Services
Strategy Design
Media Relations
Social Media Management
Influencer Engagement
