WINGS Social Relaunch
WINGS Social Relaunch
Founded in British Columbia, WINGS has grown into a beloved franchise celebrated for bold flavours, game-day energy, and an inclusive atmosphere. With 28 award-winning wing flavours at the heart of its menu, WINGS unites families, friends, and sports fans across 15 franchise locations.
To build brand consistency, WINGS partnered with kin for a full social media relaunch. In the first three months, we leveraged our franchise expertise to create a foundation for long-term support – developing a strategy that highlighted the crave-worthy menu and fun-loving culture while empowering franchisees to strengthen their local presence.
The result: a refreshed digital presence with consistent, engaging content, influencer partnerships, and a social voice that captures WINGS’ passion for food, fun, and sports – setting the stage for continued growth and engagement across all locations.
- Relaunched WINGS’ social presence with a plan balancing brand storytelling and franchise content.
- Produced engaging, video-first content paired with proactive community management.
- Partnered with Lower Mainland influencers to spark authentic buzz and user-generated content.
- Directed on-site photo and video shoots with detailed shot lists and creative oversight.
- Built monthly content calendars for Instagram, TikTok, and Facebook to ensure consistency.
- Ran targeted ad campaigns to drive promotion awareness and boost brand visibility.
- Supported 15 franchise locations with content aligned to the refreshed brand identity.
Our Services
Strategy Design
Content Creation
Influencer Engagement
Social Media Management
