As we say goodbye to summer and embrace fall, it’s the perfect time to reflect on a wonderful third quarter here at kin. We celebrated birthdays, welcomed new clients, reconnected with long-time clients, and achieved impressive media coverage and results.
Join us as we dive into the highlights of Q3, celebrating our achievements, the new connections we’ve made, and the exciting projects that lie ahead!
July
– After reaching the official halfway mark of 2024, we came together for a Team Vision Planning Day. During this inspiring session, we each set intentions for the next six months and aligned on our personal, professional, and kin’s goals
– Home Show Season is back in action! We presented a strategic plan to our long-term client Marketplace Events for the upcoming Vancouver Fall Home Show returning to the Vancouver Convention Centre – West on October 24th-27th. Get your tickets here!
– We combined work and play when visiting new client, Global Vintners Inc. for a wine bottling content shoot. Whether you’re hosting an event or simply looking to elevate your wine collection, be sure to explore @winexpert and @vinecowine for exceptional options. Find a retail location near you for VineCo & Winexpert!
– There’s one thing for certain: videos are here to stay. We conducted another video content shoot for our client Ricky’s Family Restaurant – stayed tuned for lots of delicious Chicken Tenders content coming your way!
– Speaking of Ricky’s famous Chicken Tenders, we ran a giveaway on Ricky’s Instagram, where one lucky winner received a Chicken Tenders party for six
– Marin celebrated her birthday in Muskoka and enjoyed a month of working in cottage country
– The rest of the team also took a break from the city, with Pam traveling to Barcelona, Riley attending the Calgary Stampede with friends, and Lisa enjoying a relaxing getaway in Osoyoos
– Have you spotted any familiar faces over at @TourismNanaimo? Our team has been busy conducting street interviews to help highlight Nanaimo as a must-see destination for BC residents and beyond
– We partnered with Laura Ullock (@laura.ullock) to showcase an overnight trip to Nanaimo with @tourismnanaimo to learn more about the culinary scene there!
– Pam, Riley, and Lisa celebrated FDF Brandz at their annual summer party! We proudly work with multiple FDF brands including Ricky’s Family Restaurants, Famoso Pizzeria, Humpty’s, ABC Country Cranbrook
– Exciting news! Humpty’s has unveiled their new mascot, #BennyTheEgg. Bring your family to your local Humpty’s for some egg-citing adventures, complete with adorable Benny stuffies!
August
– We partnered with Alicia Haque (@alicia_haque) for a weekend trip to Nanaimo with @tourismnanaimo to explore the town and the nature that surrounds it.
– We welcomed a new client, Dr. Bea Mackay: author, Registered Psychologist, and thought leader. We’ve developed a comprehensive strategy for Dr. Bea which includes securing media coverage in both local and national outlets to highlight her expertise and enhance her profile as a thought leader through speaking engagements. Be sure to check out BeaInBalance.com, Dr. Bea’s platform that provides accessible guidance through blogs, quizzes, counselling, and more!
– We had a few Superflux and {Cabana} influencer visits from local content creators like @saranielsen_21 and @vanessaortynsky
– Riley and Lisa got together to do a lifestyle videoshoot for Winexpert and VineCo.
– We wrapped up our successful project with Friday Harbour! We managed media relations, which led to their luxury beach products being featured in top fashion and lifestyle publications such as The Globe and Mail, National Post, Vancouver Sun, ELLE Canada, Canadian Living, and Montecristo. We also led influencer engagements and saw shares from key creators like @tessalindsaygarcia, @kthillier, @thismamaloveslife, @mayakapouranis, and @nic.maxam. Our efforts led to 101 total mentions, 27 million potential reach, and $1.5million total public relations value
– Our team enjoyed the August long weekend! Riley went camping with friends in Squamish, Marin soaked up the sun in Muskoka, Pam travelled to Italy, and Lisa visited Seattle for a girl’s weekend
– We’ve wrapped up our project for Pokerrito’s Summer Feature Menu. We were very happy to see the results from Pokerrito influencers and media visits! We had over 20+ visits and organically partnered with 8 influencers for giveaways. We also saw multiple media mentions such as The Georgia Straight, and Retail Insider, amongst others
September
– We started a new project for Pokerrito’s new location in Morgan Crossing! We partnered on influencer visits, sponsored posts with @Dishedvancouver, and digital ads to drive awareness for the new location
– Riley and Lisa head over to Superflux to oversee a videoshoot focused around their Hot Dog Happy Hour
– We had a few Superflux and {Cabana} influencer visits from local content creators like @randomactsofpastel, @heatherr.mcmillan
– We celebrated Pam’s Birthday on September 10th – Happy Birthday Pam!
– We conducted a photoshoot for a longtime client, Famoso Pizzeria, where our team worked alongside our collaborator, Allison Kuhl Photography, to capture video content for Famoso’s social media
– Looking to rent or own? Then you’ve probably heard of our new client, REW! We have partnered to promote their new season of RealTours with an experiential event and PR campaign to build excitement for the Season 2 launch
– Pam and Riley sat on a panel discussion at Odihi’s Bigger Idea Conference. They lead a panel discussion on “Engage, Influence, Inspire: Marketing & PR in the Digital Age”.
– We worked on a project with returning client MR MIKES® SteakhouseCasual to help spread the word about their new partnership with Toonies for Tummies, a Canadian organization that helps nourish hungry children through their student nutrition program as well as the return of MR MIKES Day on September 20th. We secured coverage in Tri-City News, Foodgressing, Foodservice and Hospitality, and more
– It’s officially spooky season! Get ready for Pumpkins After Dark: A Halloween extravaganza, returning to Burnaby from October 3rd-31st. Our team helped build excitement for the returning event and invited media and influencers to a special Sneak-A-Peek Night before the official opening. Grab your tickets now at @pumpkinsafterdarkburnaby!
– We worked with Jilly Box to celebrate their five-year anniversary which they opened subscription spots for their very popular quarterly subscription box. We saw coverage in Canadian Living, Vancouver Sun, and National Post!
– We welcomed Vancouver Urban Collective to our client roster along with their restaurants Havana, Flamingo Room, Vancouver Urban Winery and Belgard Kitchen
As we close out our Q3 recap, we reflect on a season filled with growth and collaboration. With exciting projects on the horizon, we look forward to what’s next. Wishing everyone a happy Thanksgiving, filled with love and gratitude!
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