Q2 has delivered some exciting campaigns, media coverage, and achievements, like welcoming new clients Friday Harbour, Tourism Nanaimo, Botanica Tulip Festival, Pokerrito and Global Vintners Inc., leading successful events for Tourism Nanaimo and Botanica Tulip Festival, and wrapping up one of the most successful Home Show seasons to date! We’re excited to share our journey and successes with you and highlight some hidden gems you might not have seen over the last 3 months.
Read below for a review and highlights reel of kin’s second quarter:
April
– Marin traveled to Winnipeg for the return of the Winnipeg Home + Garden Show, where we lead Media Relations, Social Media Management, and Influencer Engagement to help make the Show one of the best yet! Crowd favourite, Bryan Baeumler, was back as the headliner alongside celebrity organizer, Megan Golightly from @gosimplified, plus hundreds of home and garden experts all under one roof. We coordinated a total of 53 pieces of coverage resulting in a total potential reach of 24M, 789 total combined social media and media mentions and a public relations value (PRV) of $657k.
– We welcomed a new client, Friday Harbour, all about sustainable luxury that captures the essence of West Coast living. Handmade in BC, Friday Harbour offers a curated selection of towels and blankets, along with their unique Sand Removing Powder™. Our team supported Strategic Planning, Media Relations and Influencer Engagement. Be sure to follow @fridayharbourco for exciting things to come!
– Botanica Tulip Festival opened in Chilliwack for its first year and we worked to create a strategic public relations plan to spread awareness, excitement and drive locals to the festival by generating earned media coverage in print, online and broadcast media along with encouraging increased social media engagement, and influencer sharing. Throughout the project, we generated a total potential reach of 25.8m, 777 combined social media and media mentions and a public relations value (PRV) of over $510k.We developed a full experiential event strategy including design + styling, vendor recommendations, venue sourcing, and guest list curation confirming 40 influencers and media to attend the garden party which took place at Botanica Tulip Festival from 4:30-7pm. We partnered with local businesses including The Rooted Table, Tamp & Muddle Co., Be Spoke Decor, Lenny Pallerstein, Duchess Cocktails and Lam’s Ear Floral.
– Lisa traveled to Mexico City and Barcelona in April/May!
– We kicked off our work with TourismNanaimo to spread positive awareness about their new campaign ‘Nanaimo Normal’ and position the charming community as a desirable destination this summer (and beyond).
– Ricky’s launched their spring feature menu – the Spring Lineup across all locations, where customers could indulge in seasonal favourites like the Strawberry Fields Salad, Prawn Fettuccine, and Cinnamon Apple Crepes. We conducted a content shoot, focusing on video content to help create buzz and excitement around these special dishes on social media.
Famoso Pizzeria revved up their Kids Menu with all new Supercars, which their tiny customers can enjoy with every meal. We helped celebrate and spread the word by hosting an Instagram giveaway, in which one lucky winner received a Kids Electric RideOn Car plus a Famoso gift card for their family to come enjoy a meal! This was Famoso’s most successful giveaway to date, generaring 43k impressions and 5k entries.
May
– We celebrated Mental Health Awareness Month in May, where we created extra space to focus on wellness and mental health in the workplace. These methods included: setting a goal for the month that will contribute to our mental well-being, integrating guided meditations into our Monday team meetings to kick-off each week, scheduling time in our calendars to get outside for a walk during our work week, celebrating with a May “Steps” Challenge to encourage time outside, and participating in a workshop with Holistic Integrative Health & Wellness Coach, Heather Murray. Our team also took May 31st off as a Day of Mindfulness.
– Our team participated in Semi-Annual Reviews, where each member takes the time to track their progress and achievements, establish performance objectives, and align on future goals.
– We conducted a photoshoot for longtime client, Famoso Pizzeria, where our team worked alongside our collaborator, Allison Kuhl Photography, to capture video content for Famoso’s social media.
– We welcomed Global Vintners Inc. to our roster of clients including their brands Winexpert and VineCo. Winexpert and VineCo offer the best grapes from the world’s top wine regions, carefully selecting only the highest quality grape juices and concentrates, ensuring the best flavour, aroma and varietal character of any winemaking experience.
– Our team took a trip to Nanaimo to explore the city’s downtown core and experience everything it has to offer. If you haven’t heard, our client @TourismNanaimo recently unveiled a refreshed brand, aimed at offering a bold look at the Vancouver Island city. We also made sure to try a Nanaimo bar or two along the way. A few of our favourite spots include @ginasmexican, @whiterabbit.coffeeco, @vaultcafe, @rumoursvintagecollective, @nanaimoartgallery and @oldcityquarter.
– We helped Tourism Nanaimo launch their newest campaign resulting in 31 mentions and over 8.5m in reach with coverage secured in Victoria Now, Vancouver Is Awesome, Times Colonist, Chek News, Strategy Magazine and many more.
– We onboarded a new client: Pokerrito! In May, Pokerrito launched their new kids bowls. We worked together on an influencer campaign with local content creators to introduce these new bowls. We saw some great social media sharing from local influencers, including: @thismamaloveslife (41.6k), @angielowis (18.3k), @prescillasquad (18.9k), and @langleywithlittles (14.7k).
– Famoso ran a BIG giveaway in which one lucky winner received free takeout for an entire year!
– Ricky’s celebrated International Burger Day with a splash, giving away 10x $50 Ricky’s gift cards! All entrants had to do was share a photo of a Ricky’s Burger on social media, tag @RickysFamilyRestaurants and use the hashtag #BurgerDay. We promoted this with a strategic social media plan utilizing reels, digital ads, and influencer engagements, in addition to in-store promotional signage.
June
– We saw some excellent social media shares as a result of influencer invites to Superflux {Cabana} including @bailey.marshall (20k), @hallerutledge (13k), @joreytessier (58k) and @paige.lancelot (3k).
– We coordinated, shot and edited a video shoot at Superflux {Cabana} highlighting the patio, stay tuned for the content to start going live!
– Coordinated a media/influencer event activation for Tourism Nanaimo which included developing a curated itinerary for top local spots to visit. We worked with @hulloferries, @milkjamdonuts, @rumoursvintagecollective, @blackrabbit.kitchen and @whitesailsbrewing. Our guest list included @thatvancouvercouple, @omgheysam, @mysuitcasejourneys, @samanthasito, @wanderingintwo, @food_with_howie, @mchlld, @missvancityfoodie, @katherinefong, @baileymarshall, @jaccirai, and @sovereignandryantryin.
– Ricky’s wanted to make Dads feel special on Father’s Day, so we developed a special giveaway where one lucky father figure won a year of FREE Burgers! Follow Ricky’s along on Instagram @RickysFamilyRestaurants so you don’t miss out on their next big contest!
– On June 28th, Pokerrito launched their new Korean-inspired summer features: the Kick’n Chick’n Bowl and the I Sea Food bowl! We’re currently working on a media campaign and an influencer campaign to promote these new bowls. You can read more about it in Foodservice & Hospitality, Georgia Straight, and Franchise Canada. A few influencers that have come in to try the summer feature bowls includes @ambervscott, @heyitsjesschan, @katgao, @morokokoko, @athenasangulo, @food_with_howie, @glamouraspirit_, @athenasangulo, @modernmixvan, and @soniasid.
– Humpty’s also joined in on the contest action to help promote their upcoming summer feature menu – the Wild West Summer. With their primary locations based in Alberta, we developed a giveaway in which a winner plus a friend received free tickets to the Calgary Stampede and a Humpty’s gift card to fuel up before the big event!
– We wrapped up our work with Friday Harbour in June. This Summer campaign has resulted in excellent coverage from Canadian Media outlets including ELLE, National Post, Vancouver Sun, Cottage Life, and Canadian Living Magazine and featured organic sharing from notable Canadian lifestyle influencers including @tessalindsaygarcia (128k), @carajourdan (333k), @mayakapouranis (38k), @kthillier (327k) and @jessicruickshank (180k).
As we move into Q3 2024, we are committed to building on our achievements and implementing new strategies with our clients. We’ve taken the time to set groundwork for the months to come and we can’t wait to catch you up to speed in our next blog post as July is already making a great impression.
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