TOURISM NANAIMO REBRAND
TOURISM NANAIMO REBRAND
Nanaimo is a vibrant city on the east coast of Vancouver Island, where adventure meets quirk. With a population of 102,531 (2022), it’s a place where you can bungee jump, paddleboard, vintage shop, hike, and even visit Canada’s only floating pub. Known for its unique blend of urban and natural experiences, Nanaimo is rich in character and outdoor fun.In the spring of 2024, Tourism Nanaimo underwent an exciting rebrand led by Partners & Hawes that highlights the unique character of the vibrant Vancouver Island community. Kin worked to create a strategic public relations plan to spread awareness, and excitement and drive visitors to Nanaimo by generating earned media coverage in print, online and broadcast media along with social media engagement, and influencer sharing through a curated media tour.
- Craft finely tuned press materials including a media portal, press releases, and targeted pitches to drive awareness and excitement around the destination
- Finely crafted targeted local itineraries for influencers and media highlighting must-see local spots and partnering with local businesses to showcase the destination
- Reach out to local influencers through paid and unpaid partnerships to generate excitement and extend reach to a wider audience
Our Services
Strategy Design
Media Relations
Influencer Engagement
