Fatburger Toronto Opening Launch Event
Fatburger Toronto Opening Launch Event
Fatburger has been a Canadian burger icon since 1952. What makes Fatburger’s award winning burgers so special? Premium ingredients. Fatburger currently has 60 locations across Canada and counting!
In March 2023 they opened their first Toronto location, featuring everything Fatburger is known for – including Original Fatburgers, Specialty burgers, chicken sandwiches, World Famous Buffalo Wings & Tenders, and their Best Anywhere Milkshake.
Fatburger engaged kin to support in an exclusive sneak peak of this world-famous premium burger joint’s first Toronto location. Fatburger is owned and operated by FDF Brandz, who owns Famoso Pizzeria, Ricky’s Family Restaurants, Humpty’s Big Plate Diner, and ABC Country – all ongoing clients of kin. The goal of the event was to engage local influencers and media and invite them to experience the space during a special VIP night. Those who couldn’t make the event were invited to visit the restaurant at another time and offered gift cards to maximize reach. The event was a big success generating millions in potential reach as a result of the event with local tastemakers on deck sharing the news about Fatburger’s new Toronto spot!
- Developed an experiential event strategy including vendor recommendations and guest list curation
- Implemented a traditional media outreach campaign, including press release + targeted media pitching, to secure editorial coverage
- Put together a strategic influencer list to target foodie influencers in the Toronto area
- Coordinated event invitations with targeted media and influencers. Secured and managed RSVPs
- Supported on day-of event execution touchpoints, from timeline to vendor management to on-site set-up and tear-down
- Invited influencers and media who could not attend and offered them gift cards
Our Services
Strategy Design
Media Relations
Influencer Engagement
Experiential Event Planning
