Sandhill Wines.
2020 Rosé.

Sandhill Wines.
2020 Rosé.

  • Position Sandhill’s 2020 Rosé as a top-selling, quality, limited-edition BC VQA Rosé 
  • Partner with high-profile local influencer Jillian Harris for a giveaway and Instagram Live with Sandhill’s (former) winemaker Sandy Leier
  • Partner with high profile Ontario influencer Sasha Exeter to tease the launch of the Rosé in Ontario, a brand new market
  • Partner with a small local business The Heart Cloverdale for a giveaway to target their strong, highly engaged, hyper-local community
  • Engage targeted Canadian influencers and media with product seeding 
  • Engage ongoing micro-influencer partners in Western Canada to create high-quality content for Sandhill and to be shared with their audiences
  • Craft posts on Instagram, Instagram Stories, Facebook + Twitter highlighting specific locations in cities, towns and provinces with inventory, featuring a variety of retailers
  • Respond to the high volume of comments and DMs from fans about the 2020 Rosé 
  • Showcase the 2020 Rosé in high-quality owned imagery and share related user-generated content
  • Encourage consumers to order wine online through the winery

Our Services

Strategy Design

Media Relations

Influencer & Brand Engagement

Social Media Management

850 +

Brand Mentions

3 M

Potential Reach

76 K

Earned Media Value

5 K

Increase in Instagram Followers

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