Sandhill Wines.
2020 Rosé.
Sandhill Wines.
2020 Rosé.
Year-in, year-out Sandhill Wines Rosé continues to grow in popularity, with the annual launch being highly anticipated by the BC wine community and beyond. The sell-out Rosé has become a staple spring and summer sipper for wine lovers across Canada.
Sandhill Wines is a prominent player in the BC wine industry with a rich history, experienced winemaking, award-winning wines, and an Urban Winery located in downtown Kelowna. While the winery offers 20+ unique varietals, its annual Rosé release has become a favorite for all.
Sandhill Wines has partnered with kin as their agency of record since 2015 and supports on a project basis for larger activations, with its Rosé launch being the biggest each season. For this release, Kin created and implemented a strategic public relations plan focused on developing a strong social media presence, organic influencer engagement, and media exposure. As a result, Sandhill’s 2020 Rosé sold out in six months!
- Position Sandhill’s 2020 Rosé as a top-selling, quality, limited-edition BC VQA Rosé
- Partner with high-profile local influencer Jillian Harris for a giveaway and Instagram Live with Sandhill’s (former) winemaker Sandy Leier
- Partner with high profile Ontario influencer Sasha Exeter to tease the launch of the Rosé in Ontario, a brand new market
- Partner with a small local business The Heart Cloverdale for a giveaway to target their strong, highly engaged, hyper-local community
- Engage targeted Canadian influencers and media with product seeding
- Engage ongoing micro-influencer partners in Western Canada to create high-quality content for Sandhill and to be shared with their audiences
- Craft posts on Instagram, Instagram Stories, Facebook + Twitter highlighting specific locations in cities, towns and provinces with inventory, featuring a variety of retailers
- Respond to the high volume of comments and DMs from fans about the 2020 Rosé
- Showcase the 2020 Rosé in high-quality owned imagery and share related user-generated content
- Encourage consumers to order wine online through the winery
Our Services
Strategy Design
Media Relations
Influencer & Brand Engagement
Social Media Management
Visual Content Creation
