Wildflower Mercantile Opening
Wildflower Mercantile Opening
Wildflower Mercantile is a lifestyle boutique located in Courtenay, BC. It was founded by Emily Yewchuk, a photographer, creator and business owner. The boutique aims to inspire whimsy and imagination among its customers. It offers a variety of products such as homewares, fresh flowers, and children’s toys, all sourced with careful consideration and with a focus on giving back to the community.
To generate excitement and awareness for the opening of Wildflower Mercantile, we developed a public relations and social media strategy. This plan encompassed various strategies to create a buzz around the boutique. We earned media coverage through both print and online outlets to spread the word about the boutique and its unique offerings. Additionally, we implemented a curated influencer outreach plan, engaging with influencers who align with Wildflower Mercantile and its values to further amplify its reach.
- Implement a traditional media campaign, including a press release and targeted media pitching to secure editorial coverage across local and regional outlets, with a focus on news, lifestyle, and local publications
- Engage targeted Canadian influencers by sending curated packages with the goal of securing social media mentions
- Partner with media, influencers, and brands for giveaways to maximize exposure and reach including giveaways with VITA Daily
- Key mentions: Style at Home, The Province, VITA
Our Services
Strategy Design
Media Relations
Influencer + Brand Engagement
Social Media Strategy
Consultation
