Vancouver Fall Home Show 2021
Vancouver Fall Home Show 2021
The Vancouver Fall Home Show returned to the Vancouver Convention Centre – West from October 14 – 17, 2021 after a one-year hiatus due to the COVID-19 pandemic.
The Vancouver Fall Home Show has been a staple in consumers’ calendars since 1983, attracting more than 35,000+ qualified visitors. The Show features high-interest exhibits, the latest home and lifestyle trends and typically hosts high-profile industry personalities. With large-scale events canceled throughout 2020 and 2021 as a result of provincial public health orders, event organizer Marketplace Events had to adapt and produce a smaller show than usual – forgoing celebrity talent that is typically a big draw for attendees.
Kin has partnered with Marketplace Events since 2012, and is the agency of record for the Vancouver Fall Home Show and BC Home + Garden Show. Kin was contracted to create and implement a strategic public relations plan for the 2021 Vancouver Fall Home Show, all while remaining sensitive to the current climate. Tactics were modified to respond to the situation and execute a successful, well attended — and safe — Show in fall 2021.
- Position the Vancouver Fall Home Show as a returning, staple event for Lower Mainland residents featuring local home renovations and design experts with health and safety remaining top priority
- Craft finely tuned press materials including a media portal, press releases, targeted pitches and event listings to drive awareness and attendance amongst consumer audiences in Greater Vancouver
- Leverage relationships with Show participants for media opportunities
- Engage local influencers and tastemakers through organic, unpaid partnerships to generate excitement and target their strong, hyper-local communities
- Write and publish engaging social media content for Facebook, Twitter and Instagram to generate excitement, drive ticket sales and foot traffic to the Show
- Pivot in response to the fluid COVID-19 pandemic and associated restrictions, health guidelines, and otherwise as needed
Our Services
Strategy Design
Media Relations
Influencer Engagement
Social Media Management
Experiential Event Planning
