Good Natured Wines Launch
Good Natured Wines Launch
Delicious, yet unpretentious, Good Natured offers approachable, easy-drinking wines made with locally grown grapes. The wines are Ontario VQA and BC VQA certified, providing a promise of quality, at an approachable price point.
Good Natured launched in Ontario and BC in spring 2021 and is produced by Andrew Peller Ltd., a major player in the Canadian wine industry managing notable, award-winning, premium wineries and brands including Peller Estates, Trius Winery, Thirty Bench, Sandhill Wines, Gray Monk Estate Winery, Black Hills Estate Winery, Tinhorn Creek Vineyards, Red Rooster Winery, Wayne Gretzky Estates Okanagan, among others.
As a natural extension of our work with a number of its other brands, Andrew Peller Ltd. partnered with kin to develop Good Natured’s online presence and help introduce the brand to the public. The vision was to establish a solid social media presence for the brand, complete with strategy, content, and visuals, all while building relationships with aligned influencers and brands alike.
- Developed and implemented a full social media strategy including custom visual aesthetics, and managed all content creation and community management.
- Curated semi-monthly social media content calendars for Instagram and TikTok to establish a consistent and ongoing brand presence.
- Positioned Good Natured Wines as local, approachable easy drinking VQA wines.
- Engaged targeted influencers in BC and Ontario with product seeding to target their strong, hyper-local communities.
- Partnered with media and influencers for paid and unpaid opportunities including advertorial content, video content creation and giveaways to maximize exposure and reach.
Our Services
Strategy Design
Media Relations
Influencer Engagement
Experiential Event Planning
