Sandhill Wines x Fraiche Food,
Full Hearts Cookbook Launch

Sandhill Wines x Fraiche Food,
Full Hearts Cookbook Launch

Sandhill Wines has partnered with high profile Canadian influencers Jillian Harris and Tori Wesszer since 2016. When the cousins decided to release their first cookbook, Fraiche Food, Full Hearts Sandhill was a natural brand partner. 

The longstanding relationship between Sandhill Wines and Jillian Harris and Tori Wesszer has been managed by kin from the very beginning, with Sandhill Wines who has partnered with kin as their agency of record since 2015. Two years prior to the cookbook launch, kin negotiated the large-scale partnership with Sandhill Wines, Jillian Harris and Tori Wesszer and the Fraiche Food, Full Hearts publishers, Penguin Random House.

As the exclusive wine partner of the highly anticipated cookbook, Sandhill products are featured prominently in imagery and mentioned throughout. Sandhill Wines was also included in the launch through social media sharing by the influential authors, and the brand participated in additional activations such as bottle neck-tags featuring the cookbook that were distributed to retailers in Western Canada. Sandhill Wines also provided products for various launch events and hosted an influencer event. 

Overall the partnership was a success, leading to extensive social media sharing for Sandhill Wines and positive brand awareness, further solidifying Sandhill as a prominent Canadian wine brand.

  • Partner with high profile local influencers Jillian Harris and Tori Wesszer for Sandhill Wines to be the exclusive wine partner featured in their first cookbook Fraiche Food, Full Hearts
  • Partners Jillian Harris and Tori Wesszer to share social media content about the partnership with Sandhill during the lead up and during the cookbook launch
  • Provide product to be featured in the cookbook with high quality imagery, pictured alongside recipes that pair with the wine
  • Provide product for numerous cookbook related launch events across Canada in fall 2019
  • Incorporate content about Sandhill Wines inclusion in the cookbook into social media content calendars throughout the launch period
  • Develop and distribute neck-tags for product in BC and Alberta, with the neck-tags featuring a recipe pairing and cookbook giveaway 
  • Coordinate wine to be included in events surrounding the cookbook
  • Engage Lower Mainland based influencers for an intimate event with appearances from  Jillian Harris and Tori Wesszer, highlighting the Sandhill Wines cookbook partnership

Our Services

Strategy Design

Social Media Management

Influencer + Brand Engagement

Experiential Event Planning

2 M

Potential Reach

350 +

Brand Mentions

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