Sandhill Wines has partnered with high profile Canadian influencers Jillian Harris and Tori Wesszer since 2016. When the cousins decided to release their first cookbook, Fraiche Food, Full Hearts Sandhill was a natural brand partner. 

The longstanding relationship between Sandhill Wines and Jillian Harris and Tori Wesszer has been managed by kin from the very beginning, with Sandhill Wines who has partnered with kin as their agency of record since 2015. Two years prior to the cookbook launch, kin negotiated the large-scale partnership with Sandhill Wines, Jillian Harris and Tori Wesszer and the Fraiche Food, Full Hearts publishers, Penguin Random House.

As the exclusive wine partner of the highly anticipated cookbook, Sandhill products are featured prominently in imagery and mentioned throughout. Sandhill Wines was also included in the launch through social media sharing by the influential authors, and the brand participated in additional activations such as bottle neck-tags featuring the cookbook that were distributed to retailers in Western Canada. Sandhill Wines also provided products for various launch events and hosted an influencer event. 

Overall the partnership was a success, leading to extensive social media sharing for Sandhill Wines and positive brand awareness, further solidifying Sandhill as a prominent Canadian wine brand.