Superflux {Cabana} Opening
Superflux {Cabana} Opening
Superflux Beer Company is an ever-evolving experiment whose stated purpose is to “Do Cool Shit and Bring Happyness™.” Superflux specializes in IPAs and out-of-the-ordinary experimental brews and has been making beer since 2015, opening their brewery in 2020.
In fall 2021, the much-loved Vancouver beermakers launched an exciting new endeavour with Superflux {Cabana}, a full-service restaurant in Victoria, BC. The restaurant offers a casual spot to socialize, a nostalgic, hotel diner-themed food menu, a roof-top patio, cool vibes and of course, plenty of Superflux beer. Designed in partnership with award-winning Vancouver-based design firm Studio Roslyn, the space brings that oh-so magical vacation feeling to life, inspired by a “Las Vegas Pool Bar Trip with Hunter S. Thompson.”
Superflux engaged kin, their agency of record, to create and implement a strategic public relations plan to share the news about the opening of Superflux {Cabana}. Faced with delays due to the ongoing COVID-19 pandemic, launch plans were modified to respond to the situation and execute a successful — and safe — launch in fall 2021.
- Developed an experiential event strategy including vendor recommendations and guest list curation
- Directed and executed on-location photography to capture dynamic content from the event
- Coordinated event invitations to targeted media and influencers. Secured and managed RSVPs
- Managed all day-of event execution touch points, from timeline to on-site set-up and tear-down
- Developed and sent out two press releases, accompanied by targeted media pitching and securing coverage around the launch
Our Services
Strategy Design
Media Relations
Influencer Engagement
Experiential Event Planning
