
THE MACKENZIE ROOM

THE MACKENZIE ROOM
Locally owned and one of a kind, The Mackenzie Room immerses guests in its passion for honest dining, with a full-service experience that celebrates the bounty of the West Coast from the moment guests walk in the door, to their final bite. With an ever-changing chalkboard menu, inspired by regional techniques and concepts from chef Sean Reeve, The Mackenzie Room celebrates locally harvested ingredients and cultural influences that excite carnivores and vegetarians alike, accompanied by a rotating offering of local wines, cocktails and beer, curated by wine director Cody Dodds. It’s the place to connect with friends and loved ones, to dine outside of the box, and to fall in love with the best of British Columbia.
The Mackenzie Room tapped kin to help them build awareness about their restaurant primarily within Greater Vancouver. With a small but dedicated following already established, and a new dinner series concept in the works, the restaurant asked us to assist them in securing quality media and influencer exposure with the goal of reaching new potential customers in the area.
- Implemented a traditional media outreach campaign, including press releases and targeted media pitching, to secure editorial coverage.
- Reached out to key influencers and members of the media with an exclusive menu tasting invitation to generate social and traditional media hits.
- Consulted on various activations including long table dinner series, Form@, Travelzoo’s Restaurant Month and a long term partnership proposal with Equinox.
- As a result, The Mackenzie Room was featured by CTV Morning Live Vancouver, CBC Our Vancouver, The Georgia Straight, Vancouver Magazine, Vancouver Sun, The Province, Scout Magazine, Vancouver is Awesome, CKNW, BC Living, Daily Hive Vancouver and Vancouver Courier.
- Influencer and Media tastings were coordinated with The Food Gays, Viranlly, Lindsay William-Ross (Vancouver is Awesome), Richard Wolak (Food Glorious Food), Gail Johnson (Georgia Straight), Allie Turner (NUVO), Iris Yim (BC Bay).
Our Services
Strategy Design
Media Relations
Influencer Engagement