Tinhorn Creek Vineyards 30th Anniversary
Tinhorn Creek Vineyards 30th Anniversary
Tinhorn Creek Vineyards is situated just south of Oliver in the South Okanagan’s distinguished Golden Mile Bench region, with 150 acres between two vineyards on the spectacular Black Sage and Golden Mile benches. As a leading BC winery destination, Tinhorn Creek Vineyards offers an unrivalled visitor experience year-round. Guests can sample exquisite Estate-grown wines at the tasting bar or private tasting room, peruse the retail store, hike the Golden Mile Stamp Mill trail or picnic on the winery’s beautiful grounds.
Tinhorn Creek Vineyards engaged with kin on a project basis to support with promotion around their 30th anniversary concert featuring Steven Page, former Barenaked Ladies lead singer, through media relations and influencer outreach. As a result, we secured three influencers to attend and promote the event and we saw social media shares about the event from Jillian Harris (1M) and Team Jilly (111k), which contributed to driving ticket sales.
- Pitched targeted Canadian food, wine and lifestyle media to promote Tinhorn’s event, incentivizing coverage by providing new wine releases for media to review.
- Invited local influencers and media in the Okanagan area to attend in exchange for promotion about the upcoming event.
- Provided product for influencers, incentivizing pre-event social media sharing, to drive ticket sales.
- Generated media coverage in Kelowna Now, Vancouver Sun, Penticton Herald, John Schreiner on Wine and NUVO.Developed an experiential event strategy including vendor recommendations and guest list curation.
Our Services
Strategy Design
Media Relations
Influencer Engagement
