Trius Winery Social Media Management
Trius Winery Social Media Management
Offering an unmatched wine and culinary experience, Trius Winery has spent 40+ years cultivating the land and hearts of wine lovers in Niagara-on-the-Lake and beyond. A Niagara winemaking pioneer, Trius set out to innovate, inspire and distinguish itself from the rest – a true icon from day one. Since then, Trius has become one of Canada’s most honoured wineries and a leading Canadian VQA producer, creating unique wines and an unforgettable experience.
Trius partnered with kin to create an integrated public relations strategy focused on developing a strong social media presence and organic influencer engagement, with the aim of building market awareness for Trius. Since beginning work on a consistent basis from August 2018 until 2024, we’ve established a consistent visual presence and recognizable brand voice that has lead to exponential growth and driven engagement for Trius.
- Established a consistent brand presence on Instagram, Facebook, and Twitter, including curated semi-monthly content calendars for all platforms.
- Coordinated numerous influencer campaigns including several influencer wine club memberships and two major influencer drops.
- Coordinated additional influencer partnerships such as influencer visits at key winery events, promotion for in-store activations and forged brand relationships on behalf of Trius.
- Planned and executed numerous successful influencer and media events throughout our work together leading to millions in potential reach and hundreds of brand mentions, generating positive brand awareness.
- Coordinated the design, creation and roll out of 5 Trius branded GIFs and 1 Trius Tour branded background for Instagram through GIPHY (find login above to access the GIFs). Since launching them in 2022, these GIFs have generated 5.9M views overall.
Our Services
Strategy Design
Social Media Management
Influencer Engagement
Experiential Event Planning
