Wish Dry Bar Launch.
Wish Dry Bar Launch.
Wish Dry Bar is a West Vancouver hair boutique specializing in blowouts, hair treatments and styling for the day-to-day and special occasions. From the elegantly designed space, to the locally sourced artwork, each client will enjoy first-class service and a little bit of luxury with each visit. Wish Dry Bar uses high quality products with expertly trained stylists to accommodate all hair types, producing consistent treatments that lasts longer than your average blowout.
In January 2021, amidst the COVID-19 pandemic, Wish Dry Bar’s first location was set to open in West Vancouver on the picturesque Bellevue Ave. The soon-to-open hair boutique contracted kin for support implementing a public relations strategy focused on developing a strong social media presence, influencer and brand engagement, media exposure and digital advertising.
The goal was to create buzz and generate brand awareness around the opening of the North Shore’s first dry bar to drive foot traffic, appointments and app downloads. The successful launch period was from January – April and Wish Dry Bar continued work with kin as an ongoing social media client for the following year.
- Implement a traditional media campaign, including a press release and targeted media pitching to secure editorial coverage across local and regional outlets, with a focus on news, lifestyle, and design publications
- Develop and implement a full social media strategy including custom visual aesthetics, and manage all content creation/community management
- Engage targeted Lower Mainland influencers by inviting them in for complementary treatments with the goal of securing social media mentions
- Curate semi-monthly social media content calendars for Instagram and Facebook to establish a consistent and ongoing brand presence
- Develop and implement a digital advertising campaign around the launch for specific in-boutique promotions and general brand awareness
- Partner with media, influencers and brands for giveaways to maximize exposure and reach including giveaways with Daily Hive Vancouver and VITA Daily
- Direct and execute an on-location photoshoot with models to create visual content for the brand’s social feeds ahead of the launch
- Position Wish Dry Bar as a leader in the Lower Mainland in innovative hair treatments, an elevated client experience, with expertly trained staff who can accommodate all types of hair
Our Services
Strategy Design
Media Relations
Social Media Management
Influencer Engagement
Digital Advertising
Visual Content Creation
